"To the extent people prioritize values and goals such as achievement, money, power, status and image, they tend to hold more negative attitudes towards the environment, are less likely to engage in positive environmental behaviours, and are more likely to use natural resources unsustainably." Tim Cromptron & Tim Kasser, 2009. Meeting Environmental Challenges: The Role of Human Identity. Image by Monica Pinheiro, license CC BY-NC-SA (CC)
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