Sep 29, 2004

Monitorização do ambiente

[ilustra o encontrado nos países A e B vs país C]: Choo, Chun Wei (2001). Environmental scanning as information seeking and organizational learning. Information Research, 7(1). [Available at: http://InformationR.net/ir/7-1/paper112.html]:
"Moreover, when the environment is perceived to be difficult to analyze, there is a tendency to use people sources more heavily in order to help reduce the higher levels of equivocality."

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